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Based in Paris and LA, Sincere Dignified studios founded by Lucette Holland who has 15+ experience in the fields of luxury fashion and lifestyle sports.

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A design studio specializing in creating cohesive product ranges through close collaboration with merchandising and marketing teams.

By aligning with the company’s core values, business strategies, and industry trends, the studio ensures its collections are innovative, relevant, and market-ready. With a strong emphasis on technology and sustainability, the studio delivers forward-thinking designs that balance creativity with practicality..

 

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Our pillars:

 

-- Strategic Product Leadership: 

Develop and execute a comprehensive product strategy, aligning the footwear portfolio with market opportunities, consumer insights, and the company’s growth objectives.

 

-- Creative Vision Realization: 

Work closely with the Creative Director to successfully bring their vision to life, ensuring alignment with commercial expectations, industrial feasibility, and adherence to strict calendar deadlines.

 

-- Industrialization Process: Collaborate closely with the industrialization team to integrate pricing strategies and technical requirements into production-ready products, ensuring efficiency, scalability, and quality in manufacturing.

 

-- Cross-Functional Collaboration: 

Partner with marketing, merchandising, product development, and design teams to build a cohesive, commercially viable footwear line that meets both functional and aspirational goals.

 

-- Innovation and Trends Integration: 

Lead market and trend analysis to identify emerging opportunities and integrate cutting-edge technical innovations into product development, ensuring alignment with the brand’s identity and values.

 

-- Regenerative and Sustainable practice: 

The studio is dedicated to regenerative practices, focusing on reimagining design, materials, and development processes to align with the evolving needs of the industry. With a strong commitment to reducing carbon footprints and advancing sustainable product design, the studio leverages its extensive expertise in the B Corp impact business model and assessment requirements.

 

-- Brand Differentiation: 

Establish and reinforce the brand’s identity by creating iconic, signature design elements that resonate with the target audience and drive brand loyalty.

 

-- Growth-Driven Initiatives: 

Oversee the planning and execution of strategic collaborations, partnerships, and special product initiatives that amplify brand visibility and market relevance.

 

-- Data-Driven Decision Making: 

Leverage sales performance, market research, and consumer insights to refine product strategies, ensuring profitability and scalability across the footwear line.